If You Think “Neuromarketing” Sounds Creepy, Wait Till You See This Privacy Policy

Neuromarketing company Neurofocus has gained some attention lately:

Get ready for neuromarketing: Advertising just got creepier

NeuroFocus is touting the next frontier of advertising: Neuromarketing. And you thought something as mundane as Web cookies were creepy.

This gadget, dubbed the Mynd, looks like your typical EEG headset, but this one is designed to monitor consumers’ “deep subconscious responses” to gauge the reaction to advertising and other media content.

The company’s CEO claims their technology allows a company to gain “critical knowledge and insights into how consumers perceive their brands, products, packaging, in-store marketing, and advertising at the deep subconscious level in real time.”

So what does their privacy policy for their research subjects say?

While this privacy policy states standards for maintenance of data, and while efforts will be made to meet the said standards, NeuroFocus is not in a position to guarantee compliance with these standards. There may be factors beyond NeuroFocus’ control that may result in non-compliance. (Examples include but are not limited to, 3rd party attacks, hacking, or loss of data do to storage or hosting outages) Consequently, NeuroFocus offers no warranties or representations as regards maintenance or non-disclosure of data.

Significantly, this “no warranties or representations” comes after several headlines and statements such

Privacy is paramount


NeuroFocus, Inc. takes your right to privacy seriously, and wants you to feel comfortable using this web site.

I wonder if they gauged consumers’ deep subconscious reactions to that.

Posted: March 22, 2011 in:

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