Get ready for neuromarketing: Advertising just got creepier
NeuroFocus is touting the next frontier of advertising: Neuromarketing. And you thought something as mundane as Web cookies were creepy.
This gadget, dubbed the Mynd, looks like your typical EEG headset, but this one is designed to monitor consumers’ “deep subconscious responses” to gauge the reaction to advertising and other media content.
The company’s CEO claims their technology allows a company to gain “critical knowledge and insights into how consumers perceive their brands, products, packaging, in-store marketing, and advertising at the deep subconscious level in real time.”
Significantly, this “no warranties or representations” comes after several headlines and statements such
Privacy is paramount
NeuroFocus, Inc. takes your right to privacy seriously, and wants you to feel comfortable using this web site.
I wonder if they gauged consumers’ deep subconscious reactions to that.